I think there are three types of Americans: those who prefer to find bargains at Wal-Mart, those that hunt for nicer but not-so-cheap bargains at Target, or the vast minority of those who do not care to shop at either.
Now, the pre-conception that Wal-Mart is cheaper than Target has recently been challenged by a study conducted by a retail consulting firm “Customer Growth Partners”. The findings are covered in an article published online on CNN Money.
Even more amazing is that when the Redcard discounts are included, the preferred customer card at Target, the price differential is an impressive 5.7 % on 35 “everyday products”.
Considering I was already rooting for Target, this just reinforces my preference.